SEO (Search Engine Optimization) – The process of optimizing a website or content to improve its visibility in search engine results, aiming to increase organic (non-paid) traffic. SEO involves strategies like keyword optimization, backlink building, and technical improvements to enhance rankings.
Examples of SEO in Action:
- Keyword Optimization: A gardening website targets the phrase “best soil for tomatoes” to rank higher in search results.
- Backlink Building: A food blogger gets a mention and link from a popular recipe website, boosting their site’s authority.
- Technical SEO: A business improves website speed and mobile-friendliness to enhance user experience and search rankings.
- Content SEO: An article on “how to start a blog” is structured with headings, meta descriptions, and internal links for better visibility.