Hook (Content Hook) is a compelling statements at the beginning of a piece of content designed to grab the audience’s attention and encourage them to keep engaging.
It can be a striking statement, question, visual, or story that sparks curiosity or emotion.
Hooks are commonly used in articles, videos, social media posts, and marketing campaigns to draw viewers or readers in.
Examples include a provocative question in a blog post, an eye-catching thumbnail on a YouTube video, or a bold statistic in an infographic.
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