Email marketing is a digital marketing strategy that involves sending emails to a group of people to promote products, services, or content. It is used for building relationships with customers, increasing brand awareness, generating leads, and driving sales.
Common types of email marketing include:
- Newsletters – Regular updates with valuable content.
- Promotional Emails – Announcements about sales, offers, or new products.
- Transactional Emails – Order confirmations, shipping updates, and account notifications.
- Lead Nurturing Emails – A series of emails designed to guide prospects toward a purchase.
- Re-engagement Emails – Sent to inactive subscribers to bring them back.
It’s an effective strategy because it allows businesses to communicate directly with their audience, personalize messages, and track performance through metrics like open rates, click-through rates, and conversions.
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